What is Employer Branding?
“I see your true colors shining through…” Ahhh… a lovely snippet from the song “True Colors,” by Cyndi Lauper. She must have had an employer branding strategy in mind when she wrote it!
In all seriousness, employer brand and employment go hand in hand. Companies can (and should) use their brand to attract customers and employees. The easiest employer branding definition is saturating all job ads with the brand values. Show what the company is all about! This way, the brand will attract likeminded, suitable and top-quality candidates to apply for open positions. Employer branding strategies bring the entire recruitment process closer to the bullseye.
How Can I Create an Employer Branding Strategy?
It all starts with the truth. The right place to start is by analysing the company values and culture. Pin down what the company really stands for, then decide how to frame the employer branding in recruitment situations. Set the tone of voice and enhance the perks and joys of becoming a part of the company. Creating successful employer branding strategies is easy when there’s a lot of great things to tell! Just make sure the employer branding strategy works in the long run, as employer branding strategies are not just temporary. They’re consistent, like a culture declaration.
Why is Employer Branding Important?
One of the biggest benefits of employer branding is hiring the right person for the job! Sounds like a pretty big deal, right! The importance of creating a clear and concise employer branding strategy can’t be stressed enough. Other benefits of employer branding include attracting and hiring dream candidates who will add value, time and quality to the company itself. And this is only possible when the company puts its best foot forward.
The key thing to take away from this post is that brand and employment go hand in hand. First, define what your brand is all about. Get those values, quirks and viewpoints down on paper. Next, figure out which types of candidates are likely to be attracted to the same things you are. Discovering a mutual common ground makes the difference between unsuccessful recruiting and hiring top quality employees who love the company and adding value to it over time.